Recently, reporters learned from some air-conditioner stores in Gome, Suning and other cities. Due to the increase in raw material prices, air-conditioning prices have risen to varying degrees since the first quarter of this year. Chen Jitian, an industry insider who has been engaged in air-conditioning sales and installation projects in Zhongshan for more than 10 years, told reporters that with the arrival of the traditional peak season of May 1st, it is expected that the price of air conditioners will increase further this year.
Increase in materials and transportation costs push up the ex-factory price of air conditioners
The reporter of the large refrigeration market learned that the air-conditioning market began to enter the peak season of sales every year from April. At the same time, the price of air conditioners has not declined. Chen Jitian told reporters: "From the end of December last year to the beginning of January this year, many brands including Midea, TCL, Changhong, etc. issued a notice of ex-factory price increase. First, due to the general increase in the prices of bulk materials in the domestic market; The 'three limits' policy, etc., caused the price of packaging and logistics to increase significantly. Third, last year the government vigorously shut down environmentally unsatisfactory enterprises, which led to tight supply of home appliance parts." Chen Jitian said. On the other hand, he expects that from the middle of April, due to factors such as increased production costs and increased demand for air conditioners, the price of air conditioners will rise, and the price increase of wall-mounted air conditioners is expected to be less than 150 yuan. Air conditioners are estimated to be within 350 yuan. With the arrival of the peak sales season from May to September, the price of air conditioners is even stronger.
"According to past experience, it is more cost-effective to buy air conditioners before May 1st every year." Ms. Zhao, a sales consultant at Gome, Dongmen Road, Torch, told reporters that the air conditioners sold during this period were mainly last year's stocks. , so the price is still maintained at the level of last year, but with the emptying of inventory, the price of air conditioners in the new round will naturally rise.
Intelligent, healthy air conditioning is favored by consumers
The reporter learned from Gome, Suning Yunshang and other home appliance stores that this year's intelligence and health have become a major selling point for air conditioners.
"Air conditioning intelligentization mostly refers to connecting air conditioners to mobile phones, and controlling the air conditioners with wifi to be turned on and off through mobile phones." Miss Zhao introduced that inverter air conditioners have gradually become the mainstream in the market, and the newly added intelligent functions have become Attracting consumers' selling points. For example, in terms of experience, some brands of air conditioners also add a human body sensing function, which can adjust the air conditioning temperature according to the human body temperature. However, at present, the general smart air conditioners are relatively high-end, and the price is generally around 4,000 yuan.
In addition, the reporter also learned that many air-conditioning brands have also introduced antibacterial and self-cleaning products. For example, at present, Haier self-cleaning air conditioner absorbs dust through condensation and icing, and then discharges the stain through condensed water. This function solves the problem that the air conditioner condenser needs to be manually cleaned in the past. As for TCL, by adding a titanium metal coating to the condenser, it reduces the health problems caused by internal mold and the like. Chen Jitian said that nowadays, high-end air conditioners pay more attention to air purification functions. Many products effectively purify large particles, formaldehyde, germs and other pollutants through fine filters and porous ceramic filters. Such air conditioners act as both "air purifier + air conditioner" machines, saving consumers money.